Creative Lead & Strategist

Attracted 407,000 new members, exceeding forecasts by 120,000. Delivered hundreds of custom assets to drive engagement and loyalty.

Creative Lead & Strategist

Developed hundreds of customized assets with over 15 distinct messages, contributing to millions in purchases. Contributed to generating millions in purchases during critical seasons.

Systems Strategist & Process Optimizer

Reduced asset creation time for paid media and social by over 50%. Streamlined operations, eliminating 25% of meetings for greater efficiency.

Media Strategist & Innovator

Achieved an 82% reduction in production times and cut costs by 40%. Built scalable frameworks for agile campaign execution.

Media Strategist & Innovator

Achieved an 82% reduction in production times and cut costs by 40%. Built scalable frameworks for agile campaign execution.

Creative Lead & Strategist

Crafted the inaugural campaign, achieving a 35% increase in brand linkage.

UX Lead & Product Developer

Conducted UX research to enhance the shopping experience for men aged 20–40, streamlining decision-making and boosting satisfaction.

Creative Strategist & Systems Architect

Designed scalable frameworks for standard paid media and dynamic content, aligning fashion and value messaging.

Creative Strategist & Systems Architect

Built a scalable design framework supporting both standard paid media and dynamic content. Ensured seamless alignment of fashion and value messaging across multiple channels.

Creative Systems Architect & Strategist

Developed and executed long-term strategies with a single design solution adaptable to multiple campaigns. Enhanced efficiency and consistency across dynamic creative optimization (DCO) efforts.

Design Strategist & Process Innovator

Achieved annual savings of $600,000 and increased team productivity from 70 to 120 display jobs monthly. Enhanced quality by reducing design errors and improving image compression

Design Lead & Project Manager

Created 246+ ads in 3 weeks, including localized copy and animated HTML5 displays. Increased click-through rates by over 40%, leveraging heat mapping and optimized strategies.

Design & Process Manager

Developed a system of photo standards tailored for digital needs, enhancing image quality and consistency. Increased productivity by 30–40% by streamlining workflows and reducing retouching time.

Director & Motion Designer

Conceived and directed the inaugural motion pieces for upcoming exhibitions, including "Skin Fruit" curated by Jeff Koons, "Urs Fischer Show," and "Younger Than Jesus." Led all aspects of production, from storyboarding and animation to editing, creating engaging teasers that enhanced exhibition visibility.

Creative Strategist & Template Designer

Partnered with Facebook to design templates for interactive shopping experiences. Optimized Macy’s goals for engagement and conversions.

UX Strategist & Brand Architect

Drove a 128% increase in orders and a 99% increase in sales through strategic UX and branding.

System Architect & Design Strategist

Played a key role in laying the groundwork for email builds, starting with PSD-based templates before transitioning to Adobe XD for enhanced efficiency. Standardized email design templates using Adobe Libraries, improving turnaround time by 40% and ensuring consistent branding across campaigns.

Creative Director & Animator

I Led iconic projects like the Damages title design, Vanity Fairtitle sequence, and the Brooklyn Nets anthem. Delivered compelling visual narratives across diverse platforms, showcasing creativity and innovation.