Associate Creative Director · Creative Production Manager
Got the vision?
I'll build the machine.
Creative direction, brand systems, and AI-assisted workflows that move teams fast, at scale — from the first idea to the final frame.
I make brands — identities, campaigns, and the motion that brings them to life.
I came up in New York's title-design world — Trollbäck, Superfad, Imaginary Forces — making network packages, opening titles, and music videos, plus pieces for the New Museum, Tiffany, Bvlgari, and Chloé.
Later, at Macy's and Target, I learned to build for real scale. Through all of it, one thing hasn't changed: I stay close to the craft. I'm still the one in Figma and After Effects at the end of the night, getting it right — because a brand only means something when the idea and the execution are both true.
$44M+
Online Sales Influenced
75%
Production Time Cut
$2.5M+
Annual Savings Created
1,000+
Assets Per Month
Featured work.
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EVRY Collection Launch Healing Hands
One framework, two jobs: brand story on top, high-volume production underneath.
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Bree Launch Healing Hands
A new product inside an established brand — a system that lets the story scale.
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Infinity Pursuit Collection Launch
One core concept, expanded across site, social, email, and paid.
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ULTA Campaign System Careismatic Brands
A modular system built for speed — site, paid, and social from one kit.
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Atlanta Nursing Trade Show campaign.
A 90-second booth film from existing photography, AI-assisted motion, and After Effects.
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Target Circle Campaign Launch
407K new memberships, +16% over forecast — production time cut 40%.
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Launching Good & Gather: A Successful Inaugural Offsite Digital Campaign
Target's inaugural offsite digital campaign — +35% brand linkage, a new benchmark.
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Totally Target Wellness: Designing a Cohesive Digital Experience Across Teams and Touchpoints
One cohesive digital experience across teams and touchpoints.
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Target’s Holiday Paid Media Campaign
Ritual storytelling meets e-commerce at holiday scale.
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Ulta Beauty at Target: Creative Testing
Testing what performs — then building the system around the winners.
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Target Dynamic Campaign System
Real-time creative, $44M in online sales influenced.
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Target’s Dynamic Campaign Systems & Scalable Solutions
Global process transformation — 75% production time cut.
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Inspiration Discovery: Agile Ad System
An ad system that finds the idea as fast as the audience does.
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Macy's Tentpole Campaign Delivery
560+ assets per cycle — the framework became the operating model.
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Macy's DCO Design System
Dynamic creative optimization, designed as a system, not a scramble.
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Machinations Jewelry
Brand identity, e-commerce, and ritual-driven storytelling.
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Vena Amoris Jewelry
Visual identity, website, and digital launch — built from one idea.
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Konekt U.S. Launch
A global brand, localized: identity, market voice, and rollout.
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New Museum Motion Series
Motion campaigns for contemporary art — directed end to end.
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Photography
Campaign and social photography.
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Motion & Live Action
Design in motion.
"Tesia brings clarity, organization, and momentum to complex projects. She combines creative thinking with operational rigor — and understands how to structure campaigns so they can scale across channels while still remaining tailored to the nuances of each platform."
— Nuri Djavit, CMO, Careismatic Brands