Beautiful ideas die in broken workflows. I build the infrastructure that keeps them alive.
Framework-first. DCO-native. Craft-obsessed.
PERFORMANCE CREATIVE · CREATIVE STRATEGY · AD TECH
Current Projects
Full brand system + website for a launching performance marketing agency
LinkedIn & social package — statics, carousels, imagery, 60-day content plan
Brand methodology documentation + design standards
Directing designers and animators through final delivery
Built and delivered rapidly using AI-assisted workflows — full case study coming soon
I'm a creative leader with 20+ years across motion design, luxury brand campaigns, and performance marketing — from Vanity Fair title sequences and work for Bvlgari, Lancôme, and Kiehl's, to DCO frameworks that influenced $44M in sales at Target, to a ground-up creative infrastructure rebuild at Careismatic.
I set strategy before production begins and stay hands-on through delivery.
$44M+
Online Sales Influenced
75%
Production Time Cut
$2.5M+
Annual Savings Created
1,000+
Assets Per Month
Target Dynamic Campaign System
Strategic systems for performance-driven creative at scale — $44M in online sales influenced.
CREATIVE SYSTEMS STRATEGIST & ACD
Totally Target Wellness
Designing a cohesive digital experience across teams and touchpoints
Target's highest-performing digital campaign of 2023.
CREATIVE STRATEGIST & UX PARTNER
Macy's Tentpole Campaign System
560+ assets per campaign cycle · DCO matrix across all seasonal campaigns · became standard operating model
SENIOR DIGITAL MANAGER & CREATIVE SYSTEMS ARCHITECT
EVRY Collection Launch — Healing Hands
Brand launch from zero · 230+ assets · web, paid, organic, and motion
ACD & CONTENT STRATEGIST
"Tesia brings clarity, organization, and momentum to complex projects. She combines creative thinking with operational rigor — and understands how to structure campaigns so they can scale across channels while still remaining tailored to the nuances of each platform."
— Nuri Djavit, CMO, Careismatic BrandsMore Work
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Target Inspiration Discovery System
DCO · real-time feed integration · 75% production time cut
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Macy's DCO Design System
Flashtalking · Criteo · MediaMath · 30% designer time reduction ·
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Target Holiday Harmony
DCO · Yieldmo · Brand Integrations · Global Teams
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Target Global Design Processes
50% asset creation time reduction · Global ops standardization
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Cherokee ULTA Campaign System — Careismatic
Modular system · site, paid, social · rapid multi-format production
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Konekt — U.S. Brand Launch
Rebrand · website · pitch decks · global loyalty platform