Creative Strategy. Systems Thinking. Scalable Brand Design.

My work focuses on building the frameworks behind great creative—modular systems, component libraries, and creative containers that allow teams to produce hundreds of assets efficiently without losing brand integrity. As a creative manager, I also build and mentor teams, creating the structures and workflows that help creative organizations scale with clarity and consistency.

Recent launches and campaign systems.

My recent work focuses on building scalable creative ecosystems—designing modular frameworks, UX-informed structures, and production systems that allow teams to deliver high-volume campaigns across web, social, email, and paid media.

Bree Launch Healing Hands

Launching a new product inside an established brand requires more than great imagery—it requires a system that allows the story to scale.

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ULTA Campaign System Careismatic Brands

Retail campaigns often require speed, adaptability, and clarity across multiple formats. For the Cherokee ULTA collection, I developed a modular creative system designed to support rapid production of site assets, paid media, and social content.

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EVRY Collection Launch Healing Hands

The EVRY collection required a campaign framework capable of supporting both brand storytelling and high-volume digital production.

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Infinity Pursuit Collection Launch

Expanding a core concept into a scalable omnichannel campaign system across site, social, email, and paid media.

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Selected Work

  • Atlanta Nursing Trade Show campaign.

    Storyboarding and producing a 90-second booth film and short-form airport placements using existing photography, AI-assisted motion, and After Effects.

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  • Totally Target Wellness: Designing a Cohesive Digital Experience Across Teams and Touchpoints

    Creative Strategist & UX Partner

    View Case Study

  • Target’s Holiday Paid Media Campaign

    Brand Identity, E-Commerce Design, and Ritual Storytelling

    Veiw Case Study

  • Ulta Beauty at Target: Creative Testing

    Associate Creative Director & Systems Strategist

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  • Target Dynamic Campaign System

    Creative Systems Strategist & Product Designer

    View Case Study

  • Target’s Dynamic Campaign Systems & Scalable Solutions

    Process Optimization, Global Leadership, Digital Transformation, & Systems Strategist

    View Case Study

  • Inspiration Discovery: Agile Ad System for Target

    Systems Designer, Creative Operations Strategist & AdTech Innovator

    View Case Study

  • Macy’s Tentpole Campaign Delivery System

    Systems Designer, Creative Operations Strategist &
    AdTech Innovator

    Click Here

  • Macy’s Design System for Dynamic Creative Optimization (DCO)

    Systems Designer, DCO Strategist & Creative Ops Architect

    View Case Study

  • Machinations Jewelry Brand Identity, E-Commerce Design, and Ritual-Driven Content

    Brand Identity, E-Commerce Design, and Ritual Storytelling

    View Case Study

  • Vena Amoris jewelry

    Visual Identity, Website Design, and Digital Launch

    View Case Study

  • Konekt Branding & U.S. Market Launch

    Brand Identity, Market Localization, and Digital Rollout

    View Case Study

  • New Museum of Contemporary Art | Motion Campaign Series Development and Execution

    Associate Creative Director & Motion Director

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  • Photography for Campaigns, & Social Media

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  • Motion and Live Action Design

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What it's like working with me.

  • I’ve had the pleasure of knowing Tesia for years, first as a fantastic employee at Eyeball. It has been a privilege to watch her mature through her experiences at places like Target and MACY’s to evolve into the phenomenal leader she is today.

    Limore Shur

    Creative Architect. Founder. Investor. Mentor. Negative Space Framework.

  • Tesia's a highly engaged creative leader, collaborator, digital native, and systems thinker. I worked with her directly on a geotargeted display campaign that came in like a grass fire, one we didn't think we had the bandwidth to do. With methodical calm and practically overnight, she pulled together a small, powerful team and built an automated system to deliver campaign content -- without increasing creative team hours! Impressive.

    Lee Walker VP Executive Creative Director

  • As the end-to-end site designer and project manager, she not only led the full design and UX execution but also handled asset management, file organisation, and Siteglide deployment with incredible professionalism. She quickly became the team's steady hand—proactively identifying blockers, pushing for decisions, and keeping everything on track when things felt stuck.

    Luke Wakefield

  • Tesia grounds everything she does in strategy, empathy, and insights, bringing clarity of purpose to the work and acting as a springboard for creative ideas and innovation. She inspires everyone around her to push work further and achieve excellence.

    Paul Wilde L'Heureux Digital & Promo Creative at Target

  • Her attention to detail, strategy, and commitment to innovation consistently impressed me. Tesia played a pivotal role in setting up dynamic capabilities within paid media, demonstrating her ability to stay ahead of the curve and deliver exceptional results.


    Devon Hague Senior Manager, Associate Creative Director at Target

  • Tesia’s expertise in UX, UI, and CX, as well as creative, made the digital team more efficient and captivating storytellers. She pushed our campaign team to think more strategically, and we all learned so much from her about data-driven best practices. Her drive and passion for digital excellence, collaboration, and storytelling were effusive, making her an invaluable leader and partner.

    Maggie O'Sullivan, Lead Digital Media Program Manager at Target

  • Her work on our Sales decks and our company website helped us tell a cohesive story across stakeholders—from retail partners to internal tech teams—and accelerated our go-to-market readiness. If you're looking for someone who can fuse product thinking with design systems, brand storytelling, and scalable creative execution, Tesia is a perfect choice!

    Jordan Lauer at Konket.io

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