Associate Creative Director · Creative Production Manager · Brooklyn, NY
Got the vision?
I'll build the machine.
Creative direction, brand systems, and AI-assisted workflows that move teams fast, at scale — from the first idea to the final frame.
I've spent fifteen years making brands — identities, campaigns, and the motion that brings them to life.
I came up in New York's motion and title-design world, at studios like Trollbäck and Superfad, making work for the New Museum, Tiffany, Mac, and Chloé. Later, at Macy's and Target, I learned to build brand and campaign systems that hold up at real scale. Through it all, one thing hasn't changed: I stay close to the craft. Because a brand only means something when the idea and the execution are both true.
$44M+
Online Sales Influenced
75%
Production Time Cut
$2.5M+
Annual Savings Created
1,000+
Assets Per Month
Featured work.
-
EVRY Collection Launch Healing Hands
The EVRY collection required a campaign framework capable of supporting both brand storytelling and high-volume digital production.
-
Bree Launch Healing Hands
Launching a new product inside an established brand requires more than great imagery—it requires a system that allows the story to scale.
-
Infinity Pursuit Collection Launch
Expanding a core concept into a scalable omnichannel campaign system across site, social, email, and paid media.
-
ULTA Campaign System Careismatic Brands
Retail campaigns often require speed, adaptability, and clarity across multiple formats. For the Cherokee ULTA collection, I developed a modular creative system designed to support rapid production of site assets, paid media, and social content.
-
Atlanta Nursing Trade Show campaign.
Storyboarding and producing a 90-second booth film and short-form airport placements using existing photography, AI-assisted motion, and After Effects.
-
Target Circle Campaign Launch
I balanced strategy with hands-on design, reducing production time by 40%, driving 407K new memberships (+16% over forecast), and increasing sign-ups by 35.3%.
-
Launching Good & Gather: A Successful Inaugural Offsite Digital Campaign
35% Increase in Brand Linkage
We have set a new benchmark for future digital campaigns, improving brand recognition and customer affinity.
-
Totally Target Wellness: Designing a Cohesive Digital Experience Across Teams and Touchpoints
Creative Strategist & UX Partner
-
Target’s Holiday Paid Media Campaign
Brand Identity, E-Commerce Design, and Ritual Storytelling
-
Ulta Beauty at Target: Creative Testing
Associate Creative Director & Systems Strategist
-
Target Dynamic Campaign System
Creative Systems Strategist & Product Designer
-
Target’s Dynamic Campaign Systems & Scalable Solutions
Process Optimization, Global Leadership, Digital Transformation, & Systems Strategist
-
Inspiration Discovery: Agile Ad System for Target
Systems Designer, Creative Operations Strategist & AdTech Innovator
-
Macy’s Tentpole Campaign Delivery System
Systems Designer, Creative Operations Strategist & AdTech Innovator
-
Macy’s Design System for Dynamic Creative Optimization (DCO)
Systems Designer, DCO Strategist & Creative Ops Architect
-
Machinations Jewelry Brand Identity, E-Commerce Design, and Ritual-Driven Content
Brand Identity, E-Commerce Design, and Ritual Storytelling
-
Vena Amoris jewelry
Visual Identity, Website Design, and Digital Launch
-
Konekt Branding & U.S. Market Launch
Brand Identity, Market Localization, and Digital Rollout
-
New Museum of Contemporary Art | Motion Campaign Series Development and Execution
Associate Creative Director & Motion Director
-
Photography for Campaigns, & Social Media
-
Motion and Live Action Design
"Tesia brings clarity, organization, and momentum to complex projects. She combines creative thinking with operational rigor — and understands how to structure campaigns so they can scale across channels while still remaining tailored to the nuances of each platform."
— Nuri Djavit, CMO, Careismatic Brands