Always On Campaign
Creative & Media Strategy •Template design•
Design & Process Management • Creative Direction • Creative Production•
Situation
Hybrid represents a fusion of fashion and value within a unified creative strategy. There are communication challenges in aligning media strategies with marketing goals.
Task
The goal is a seamless experience across all digital channels, from min house to external vendors, while maintaining best practices and high creative standards and reducing costs.
The devil is in the details.
Identify all the pieces of the puzzle.
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Step 1
Review media and comps planning strategy.
This is the first step in alignment with all team members. We can see the trends and themes being planned for the season.
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Step 2
Review planned content and product alignment.
Recommendations are given at the time to ensure best-in-class digital storytelling and omni channel alighnment.
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Step 3
Check Campaign creative alignments with campaign leads.
logo
cta
hero imagery
Tagline
Standard Display
Html build for 6 sizes
2-4 frames per ad
1 frame for native with a copy.
High impacts media partners
Celtra, BDG, Wunderkind, Apex, Google, Yahoo, Who what were
and Hulu, to name a few.
Dynamic creative optimizations
5 individual sizes
1 frame for each size
1 frame for native with a copy.
A creative matrix filled out with products aligned with targets.
A new template costs 3-12k, depending on the function.
To sum it up
I built a creatively impactful system for all proven systems that ensures quality, efficiency, and cost-effectiveness.
While maintaining best-in-class design and practices.
