Email Quick-Build System

Improving turnaround time on email builds
Standardizing layouts and centralizing design templates with Adobe Libraries

My Role

Design systems & development
UX design research

Breakdown of Needs.

  • Email Types

    Fashion
    Hybrid
    Promo
    Loyalty

  • Components

    Headers
    Features
    Announcements
    Monetization
    Products
    Signature

  • Type Standards

    Headers
    Promo Messaging
    Product name & callouts
    Legal
    CTAs

  • Design Standards

    Mobile & Desktop compatibility
    Typestyles and sizes
    Padding
    Image sizes

The Results

By standardizing layouts and centralizing templates we were able to streamline our workflow and elevate our content strategy with better collaboration between design, copy, and marketing partners.

Better communication and fewer steps between wireframes, full-fidelity designs, and deliverable assets reduced final production build times by at least 50%.

This work was originally produced in Photoshop and later translated later into Adobe XD components. Macy’s now has a team dedicated to Digital Brand Experience that started from this project.