Target —  Senior Manager/ Associate Creative Director of Paid Media

As Senior Manager / Associate Creative Director of Digital Paid Media at Target, I oversaw a broad range of creative and strategic responsibilities across digital, social, and out-of-home (OOH) platforms. My role required expertise in aligning creative strategies with business objectives, ensuring impactful and measurable outcomes for high-profile campaigns such as Target Circle Week, Good & Gather, and Black Beyond Measure.

I collaborated extensively with cross-functional teams across the company, including marketing, product development, engineering, and data teams, as well as external partners like Google, Teads, Innovid, and Yieldmo, to deliver scalable, innovative solutions. I directed projects ranging from Dynamic Creative Optimization (DCO) and CTV integrations to Times Square takeovers, ensuring seamless execution across platforms.

Regularly, I engaged with senior leadership to review campaign performance, analyzing wins and losses to inform data-driven decisions and refine strategies for future success. These discussions guided the direction of the team, focusing on continuous improvement and driving digital innovation.

I also led a multidisciplinary team of 7 creatives and technologists, fostering a culture of ownership, collaboration, and excellence. Key responsibilities included implementing scalable design systems, streamlining workflows, and maintaining ADA compliance to ensure accessibility.

This role demanded a comprehensive understanding of digital ecosystems, audience engagement strategies, and cutting-edge advertising technologies, as well as the ability to deliver impactful solutions while navigating complex workflows and diverse stakeholder needs.

Macy’s, Inc., — Senior Digital Manager / Digital Creative Experience- Digital Manager / Digital Creative Experience

As Senior Digital Manager / Digital Creative Experience at Macy’s, I led a wide range of creative and strategic initiatives across web, mobile, email, and paid media platforms. My role focused on aligning creative strategies with business objectives, driving impactful and measurable outcomes for high-profile campaigns across Macy’s extensive digital ecosystem.

I collaborated closely with cross-functional teams including marketing, product, engineering, and analytics, as well as external partners like Kargo, Wunderkind, Facebook, Criteo, and Flashtalking to deliver innovative, scalable solutions.

Key projects included the implementation of the Adobe Libraries Design System, automation enhancements, and the development of personalized shoppable paid media units.

Regularly, I engaged with senior leadership to review campaign performance, analyzing wins and losses to inform data-driven decisions and refine creative strategies for future success. These insights helped drive continuous improvement in workflows, audience engagement, and creative execution.

I also directed the execution of 400+ digital campaigns while mentoring and leading cross-functional teams, fostering a culture of collaboration and ownership.

My responsibilities included implementing design systems, streamlining workflows, and ensuring alignment with emerging digital trends and accessibility standards.

This role required a deep understanding of digital marketing ecosystems, dynamic advertising technologies, and data-driven design, as well as the ability to navigate complex workflows and foster cross-team alignment to deliver high-impact solutions.

Lifebooker — Digital Art Director

As Senior Art Director at Lifebooker, I led a diverse range of creative and strategic initiatives across web platforms, investor communications, and customer-facing digital projects. My role focused on aligning design and content strategies with business objectives, ensuring visually impactful and cohesive outcomes that enhanced user engagement and stakeholder relationships.

I collaborated closely with cross-functional teams, including creative directors, marketing teams, and developers, to deliver innovative digital solutions. Key projects included redesigning Facebook contest pages and key web enhancements, which revitalized the user experience and improved online traffic and interaction by 15%. I ensure alignment with company goals and maintain brand integrity.

I played a significant role in refining investor presentations and improving visual clarity and strategic messaging, which strengthened stakeholder engagement and communication effectiveness.

My responsibilities required fostering collaboration between teams, maintaining a focus on user-centered design, and balancing strategic goals with creative innovation. This role demanded expertise in digital content creation, strategic communications, and cross-functional leadership, ensuring high-quality results that advanced both user experience and organizational objectives.

We Are Plus — Senior Art Director and Motion Designer

As Senior Art Director and Motion Designer at We Are Plus, I partnered with a leading agency specializing in luxury and beauty brands, delivering a wide range of creative and strategic projects. My role focused on developing innovative digital solutions and visually compelling campaigns that elevated brand identity and engaged target audiences across platforms.

I directed the creative process from concept ideation through final production, ensuring seamless execution and alignment with client goals. Notable projects included designing Facebook experiences, digital-first video campaigns, and event materials for globally recognized brands like Tiffany, Bvlgari, Kiehl’s, MAC Cosmetics, and W Hotels.

Additionally, I developed motion graphics and animations, enhanced storytelling across digital campaigns, and created impactful designs for social media activations, conference visuals, and live events. My contributions consistently balanced creative strategy and technical execution, ensuring exceptional outcomes while meeting tight deadlines.

This role demanded expertise in brand strategy, motion design, and cross-platform creative solutions, ensuring high-impact results that resonated with both clients and consumers.

Superfad — Associate Creative Director and Project Leader

As Associate Creative Director and Project Leader at Superfad, I led high-profile campaigns across industries, directing multidisciplinary teams to deliver innovative and impactful digital solutions. My work combined creative storytelling and technical execution, positioning Superfad as a leader in groundbreaking digital media.

I contributed significantly to concept development and storyboarding, ensuring ideas translated seamlessly into compelling visual narratives. Additionally, I worked closely with directors on pitch development, creating dynamic and persuasive presentations that secured high-profile projects.

I spearheaded the New Museum of Contemporary Art’s first digital ad campaign, collaborating with esteemed artists and crafting visuals for major exhibitions like "Younger Than Jesus", which resonated with global audiences. I also directed campaigns for leading brands like Almay Cosmetics, Spectrum, Nike, and Macy's, blending design and storytelling to enhance brand identity and drive engagement.

My role extended to producing film projects for the Clinton Climate Initiative, showcasing my ability to integrate narrative storytelling with digital expertise to promote awareness and action. This position demanded expertise in leveraging emerging digital tools, managing creative teams, and delivering high-quality solutions that set benchmarks for audience engagement and client satisfaction.

Bigstar, — Senior Art Director, Film and Television Graphics

As Senior Art Director at Bigstar, I spearheaded the development of motion graphics projects for film and television, delivering innovative and visually impactful solutions that enhanced viewer engagement. My role encompassed leading the creative process from concept ideation to final production, ensuring seamless execution and alignment with client goals.

I directed high-profile projects, including the opening titles for "The One" and the TV series "Damages", crafting visually compelling narratives that resonated with audiences. Additionally, I managed branding initiatives for Endgame Entertainment, including logo design and motion graphics, elevating the company’s on-screen presence.

My expertise extended to collaborating with clients to present ideas, refine creative concepts, and guide cross-functional teams of storyboard artists and animators to meet project milestones. I also contributed to experiential design, creating experimental wall projections for luxury brand launches like Chloé, blending technology and storytelling to deliver immersive experiences.

This role demanded a mastery of motion design, creative direction, and client collaboration, ensuring high-quality results while meeting tight deadlines.

Eyeball, — Lead Motion Graphics Designer 

As Lead Motion Graphics Designer at Eyeball, I directed motion graphics campaigns for major brands and retail environments, delivering engaging and visually impactful solutions. My role involved concept development, storyboarding, and animation, ensuring all projects aligned with branding objectives and client goals.

I led the design of motion graphics for the VH1 Hip Hop Honors Awards, crafting visuals that heightened the event’s dynamic energy. Additionally, I contributed to Best Buy and Macy's campaigns and developed in-store hero video displays for Target, enhancing the retail experience with visually compelling storytelling.

My responsibilities required collaboration with creative directors and cross-functional teams, ensuring alignment with client goals while maintaining creative excellence. Using After Effects, Adobe Photoshop, and Adobe Creative Suite, I consistently delivered polished animations that exceeded client expectations.

This role demanded motion graphics, storytelling, and retail-focused design expertise, enabling me to create impactful campaigns that engaged audiences across multiple channels.

Trollback — Motion Graphics Designer Brand and Media Design

As Motion Graphics Designer, Brand and Media Design at Trollbäck+Company, I spearheaded the creation of motion graphics and branding elements for prominent clients, media platforms, and films. My role focused on delivering visually impactful and cohesive designs that aligned with creative objectives and elevated brand recognition.

I developed opening titles for Vanity Fair, working with Joe Wright to craft sequences that captured the film’s elegance, decadence, and underlying themes. My work extended to branding projects for Spike TV and World Sports Network, where I designed logos and visual identities that resonated with diverse audiences.

My contributions included innovative designs for the Promax Opening and AICP Awards and establishing creative benchmarks for industry events. Additionally, I collaborated on films like "The Original Child Bomb" and "Still the Children Are Here", blending storytelling and visual design to produce compelling narratives.

Working closely with directors, editors, and cross-functional teams, I ensured the seamless execution of projects while maintaining alignment with brand strategies and client expectations. This role demanded expertise in motion graphics, creative direction, and cross-team collaboration, enabling me to deliver high-quality results under tight deadlines.

Freelance, New York, NY — Motion Graphics, Web, & Print Art 

As a Freelance Art Director and Motion Graphics Designer, I collaborated with renowned agencies like Perception, Imaginary Forces, R/GA, Humble, and Blind, crafting visually compelling motion graphics, web assets, and branding materials for a wide range of top-tier clients. My expertise spanned industries such as technology, retail, luxury, and entertainment.

I led impactful projects such as the Microsoft Surface Times Square activation and Target in-store hero displays, creating dynamic visuals that elevated brand presence and audience engagement. Partnering with Perception, I contributed to cutting-edge campaigns that redefined visual storytelling for technology and entertainment industries.

My creative work included designing logos, title sequences, and promotional materials for Broadway productions, animating campaigns for brands like Lancôme, and producing narrative-driven projects like The Yes Men Fundraiser series. I seamlessly transitioned campaigns from TV spots to digital platforms, including large-scale Times Square displays for brands like Virgin Mobile, Bank Popular, ensuring alignment across mediums and formats.

I worked across all project stages—concept ideation, storyboarding, production, and delivery—while maintaining exceptional quality and aligning with client objectives. This role demanded expertise in motion graphics, cross-platform storytelling, branding, and audience engagement strategies, which consistently delivered innovative and impactful creative solutions.

Parsons School of Design, New York, NY — Co-Teacher

As a Co-Teacher and Mentor at Parsons School of Design, I co-crafted the Motion Graphics and Broadcast Design curriculum, preparing students to navigate the demands of the creative industry. My role focused on bridging academia and professional practice by developing hands-on projects and mentoring programs that aligned with industry standards and trends.

I collaborated with faculty to design a curriculum that emphasized storytelling, concept development, and technical execution, while fostering innovation and critical thinking. Through personalized guidance, I supported students in refining their portfolios, building confidence, and developing the skills necessary for success in competitive creative fields.

This role required a balance of teaching, mentorship, and professional expertise, contributing to the next generation of design talent while advancing the program's reputation for excellence.

Publications

• Stash Magazine for Vanity Fair Titles

• Type in Motion

• Funkstörung  Isolated DVD book graphic and music video.

• IMDB list for the movie Beyond Our Differences link

Education

• Parsons School of Design / Bachelor of Fine Arts (BFA)

• General Assembly / Digital Marketing

• General Assembly / UX Design Course

Awards

• Macy’s /Superior Team Leadership Make Magic Award

• Best Ads on TV/Top 6: / Honor issuer Jose Cuervo history website

• Arts Mag/ Broadcast Graphics Design  /Single/Series Title:Vanity Fair Opening Titles

• BDA Silver/Opening title sequence/ Still the Children are Here

• Silver Docs Award/  Original Child Bomb meditations

• Arts Mag /Broadcast Graphics Design/Mirabai Films: Still the Children Are Here