I don’t just love a good problem — I love bad problems, good problems & complex problems.
I possess a unique ability to blend creative vision with operational efficiency. My expertise encompasses a wide range of creative and product development, including Dynamic Paid Media Innovation, Transforming Creative Workflows, Strategic Leadership in Omnichannel Campaigns, Award-Winning Motion Design and Branding and Empowering Teams with UX and Strategic Best Practices.
I focus on ensuring that the right message reaches the right target while being done as efficiently as possible.
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Target Holiday 2023 Campaign
Creative Lead & Strategist
Adapted high-level concepts into a multi-channel campaign with 120+ ad units. Boosted engagement and holiday sales with 15 unique messages across platforms. -
Target Trident Launch
Creative Lead & Strategist
Directed 200+ custom media assets for a globally consistent, omnichannel campaign. -
Target Dynamic Campaign Systems & Scalable Solutions
Process Optimization, Global Leadership, Digital Transformation: & Systems Strategist
Overhauled design workflows, cutting project setup times by 50%. Empowered teams with scalable solutions for paid media and social assets. -
Target Inspiration Discovery (ID) System
Systems Designer, Creative Operations Strategist & AdTech Innovator
Built a platform that adapts to trends, cutting ad creation time by 75%. Enabled same-day updates with ADA compliance for improved accessibility -
Macy's Tentpole Campaign
Strategic Creative & Media Integration:
Produced 560+ assets across 10 flights in 4–6 weeks. Streamlined production to maximize omnichannel impact and engagement. -
Macy’s Men’s Suit App & Online
UX Lead & Product Developer
Designed a personalized suit-buying app for men aged 20–40. Enhanced customer confidence with tailored fit recommendations. -
Motion and Live Action Design
Creative Director & Animator
I Led iconic projects like the Damages title design, Vanity Fairtitle sequence, and the Brooklyn Nets anthem. Delivered compelling visual narratives across diverse platforms, showcasing creativity and innovation. -
Social Media Content
Content development & Execution
I create scroll-stopping social media in my unique style specializing in shooting, directing and editing dynamic visuals.
What it's like working with me.
Don’t just take my word for it.
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Tesia grounds everything she does in strategy, empathy, and insights, bringing clarity of purpose to the work and acting as a springboard for creative ideas and innovation. She inspires everyone around her to push work further and achieve excellence.
Paul Wilde L'Heureux Digital & Promo Creative at Target -
Her attention to detail, strategy, and commitment to innovation consistently impressed me. Tesia played a pivotal role in setting up dynamic capabilities within paid media, demonstrating her ability to stay ahead of the curve and deliver exceptional results.
Devon Hague Senior Manager, Associate Creative Director at Target -
Tesia’s expertise in UX, UI, and CX, as well as creative, made the digital team more efficient and captivating storytellers. She pushed our campaign team to think more strategically, and we all learned so much from her about data-driven best practices. Her drive and passion for digital excellence, collaboration, and storytelling were effusive, making her an invaluable leader and partner.
Maggie O'Sullivan, Lead Digital Media Program Manager at Target
Let’s Connect
I’m currently seeking a full-time position or contract assignments.
Let’s work together to create something extraordinary!
Tesiaalexandra@gmail.com
3472042920