Creative
Marketing
Product
I don’t just love a good problem — I love bad problems, good problems & complex problems.
My expertise encompasses a wide range of creative and product development, including Dynamic Paid Media Innovation, Transforming Creative Workflows, Strategic Leadership in Omnichannel Campaigns, Award-Winning Motion Design and Branding, and Empowering Teams with UX and Strategic Best Practices
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Target Holiday 2023 Campaign
Creative Lead & Strategist
Adapted high-level concepts into a multi-channel campaign with 120+ ad units. Boosted engagement and holiday sales with 15 unique messages across platforms. -
Ulta Beauty at Target Campaign Creative Shell Development and Testing
Associate Creative Director & Design Manager
Led the development and testing of creative shells to integrate Ulta’s vibrant branding into Target’s digital ecosystem. Designed ADA-compliant assets and scalable templates that balanced both brands’ identities.
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Building Promo Target’s Dynamic Creative Framework
Creative Systems Strategist & Product Designer
Achieved a 40% reduction in asset creation time and eliminated re-shoots with a 1:1 image solution. Designed UX-driven dynamic ad units with Innovid to enable real-time updates, improve engagement by 30%, and empower marketing teams to adapt to live trends and inventory shifts.
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Target Circle Launch
Creative Lead & Strategist
Directed 200+ custom media assets for a globally consistent, omnichannel campaign. -
Target Dynamic Campaign Systems & Scalable Solutions
Process Optimization, Global Leadership, Digital Transformation: & Systems Strategist
Overhauled design workflows, cutting project setup times by 50%. Empowered teams with scalable solutions for paid media and social assets. -
Target Inspiration Discovery (ID) System
Systems Designer, Creative Operations Strategist & AdTech Innovator
Built a platform that adapts to trends, cutting ad creation time by 75%. Enabled same-day updates with ADA compliance for improved accessibility -
Target’s Good & Gather: Digital Campaign
Creative Lead & Strategist
Crafted the inaugural campaign, achieving a 35% increase in brand linkage.
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Motion and Live Action Design
Creative Director & Animator
I Led iconic projects like the Damages title design, Vanity Fairtitle sequence, and the Brooklyn Nets anthem. Delivered compelling visual narratives across diverse platforms, showcasing creativity and innovation. -
Photography for Campaigns, E-Commerce & Social Media
Concepted, Captured, and Crafted – A Visual Narrative That Drives Engagement and Sales
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Social Media Content
Content development & Execution
I create scroll-stopping social media in my unique style specializing in shooting, directing and editing dynamic visuals.
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Machinations
UX Strategist & Brand Architect
Drove a 128% increase in orders and a 99% increase in sales through strategic UX and branding.
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Macy's Tentpole Campaign
Strategic Creative & Media Integration:
Produced 560+ assets across 10 flights in 4–6 weeks. Streamlined production to maximize omnichannel impact and engagement. -
Macy’s Men’s Suit App & Online
UX Lead & Product Developer
Designed a personalized suit-buying app for men aged 20–40. Enhanced customer confidence with tailored fit recommendations. -
Meta Canvas Development
Creative Strategist & Template Designer
Partnered with Facebook to design templates for interactive shopping experiences. Optimized Macy’s goals for engagement and conversions.
What it's like working with me.
Don’t just take my word for it.
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Tesia grounds everything she does in strategy, empathy, and insights, bringing clarity of purpose to the work and acting as a springboard for creative ideas and innovation. She inspires everyone around her to push work further and achieve excellence.
Paul Wilde L'Heureux Digital & Promo Creative at Target -
Her attention to detail, strategy, and commitment to innovation consistently impressed me. Tesia played a pivotal role in setting up dynamic capabilities within paid media, demonstrating her ability to stay ahead of the curve and deliver exceptional results.
Devon Hague Senior Manager, Associate Creative Director at Target -
Tesia’s expertise in UX, UI, and CX, as well as creative, made the digital team more efficient and captivating storytellers. She pushed our campaign team to think more strategically, and we all learned so much from her about data-driven best practices. Her drive and passion for digital excellence, collaboration, and storytelling were effusive, making her an invaluable leader and partner.
Maggie O'Sullivan, Lead Digital Media Program Manager at Target
Let’s Connect
I’m currently seeking a full-time position or contract assignments.
Let’s work together to create something extraordinary!
Tesiaalexandra@gmail.com
3472042920