Known for improving processes
throughout the campaign
& design lifecycle.

 
  • Tentpole Campaign Cycle

    Mobile, desktop, and TV paid media strategy, with design systems. Ensure quality of and timely production.

  • Always On Campaign

    Scalable design framework for Standard paid media and Dynamic content for fashion and value messaging.

  • Macy’s Men’s Suit App

    Ux research project on the current practices of how men Men 20-40 but suits to create a better experience

  • Machinations

    Ux research and brand development. Increase 128% orders increase and 99% sales increase

  • Flexible dynamic design system

    Developing and executing long-term strategies with 1 single design solution for multiple campaigns

  • Display Automaton

    Through cross-team collaborations saved. I helped develop and execute an in-house display automation system. $300,000 a year and increased team productivity.

  • Motion Design

    The first part of my career was as an artist in the motion graphic world, directing, storyboarding, and animating.

  • More Work examples

What People Are Saying

 

“Tesia is an expert in her field. Her skills and knowledge in UX and Display are valuable. She is analytical and able to conduct research independently and communicate results. She focuses on designing and delivering a user experience that is customer-centric. Tesia is passionate about her work and always keen to learn new things!”

-Jamie Hong
Creative Director, Macy’s


“Tesia and I have worked together on many different areas of Macy's marketing over the last 4 years. In that time, I have witnessed how Tesia's work spans beyond designing to a marketing brief. She collaborates with her partners to understand our campaign goals, our target audience, and how each project fits into the broader marketing strategy beyond the channels she captains. Our team has come to rely on Tesia’s wireframes and checklists to help us better understand new initiatives, enabling us to create more impactful assets. Tesia, on many levels, is one of the best partners and creatives I have had the pleasure of working with. I look forward to seeing all her great work in the future.”

-Melissa Sheehan
Content Marketing Director, Macy’s

“I’ve had the pleasure of working with Tesia for almost a decade, supporting her team from a Project Management standpoint. She is an incredible leader with a vast amount of knowledge in her industry. Without question, Tesia is one of the most talented individuals I have worked with. She assesses problems, asks questions, invites discussion and offers solutions.

Tesia is always looking for innovative ways to grow our business and challenge the norms. Her strategic approach to creative helps transform good ideas into great advertising. She is a leader by nature whose high standards are ever present, refreshing and inspiring.”

-Stephanie Parrilla
Digital, Broadcast, & E-commerce Interactive Project Manager, Macy’s

I’d love to work with you.